2018
PETE MOFFAT CONSTRUCTION | 2014–2016
CHALLENGE
The challenge with Pete Moffat Construction was to create a recognizable bespoke brand that reflects their clean modern aesthetic. The San Francisco Peninsula has discriminating clients and sophisticated design professionals who demand innovative details and construction techniques which challenge the builder. The clients need to recognize that professional excellence is their utmost focus and goal.
SOLUTION
Created an identity with a clean architectural brand mark, selected an organic color palette, and leveraged a logotype that mirrors the brand mark.
Branding | Photography | Design
